The carriers want to generate revenue, and those close to the negotiations say they have been pressing Google about the duration of ad-sharing, the percentage cut they would receive and in what form.

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Asia we already knew about, Latin America we could probably guess, but the magnitude of what's going on, and the duration is something that I don't think U.S. analysts have fully discounted in terms of the impact on the earnings, especially of the U.S. multinationals.

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