Roberston envisions a world (and could profit from the realization of it) where octogenarians take a break from the golf course and plug ad copy into a website to optimize a businesses ad campaign and supplement retirement income.

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By understanding the eye scans a website, web graphic designers can optimize their site thus to their visitors.

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The SEO benefit of this again is that there is no need to expend more resources to optimize a separate mobile website.

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