Many web companies forget one cardinal rule of e-commerce: Web shoppers want as little hassle as possible.

许多网络公司忘记了一条电子商务的基本规则：网络购物者希望尽可能少的麻烦。

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But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

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Many web companies forget the cardinal rule of e-commerce: web shoppers want as little hassle as possible.

许多网络公司可能忘记了一条电子商务的基本规则：网络购物越简单越好。

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With real-time data by the Web and e-commerce on the way, he can offer, he says, many more ways for companies to get smarter.

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In attempts to appeal to a younger crowd, the company is relying heavily on Web-based marketing and e-commerce sales.

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