Ms. ROMANOWSKI: That is one of the reasons, frankly, we do do these programs and we make sure that they show and they represent the broad range of that music because it's not just about the stereotypes out there.
This past September, Sky Sports purportedly nailed down a deal to show live NFL games and "supporting programs, " and we see no better way to take advantage of the newfound partnership than giving the blokes across the pond an HD taste of the sport so well loved here in the States.