益普索满意度与忠诚度研究部门已开发出 Wallet Allocation Rule（钱包分配规则） ，这款新型研究工具旨在帮助企业更好地勾画自己在消费者支出中所占的份额。
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wallet allocation rule
钱包分配规则
以上为机器翻译结果，长、整句建议使用 人工翻译 。
And because the Wallet Allocation Rule is tied to share of wallet, managers can prioritize their efforts by their potential impact on future revenues.
FORBES: The Wallet Allocation Rule and Your Brand
Of course, everyone knows that it is better to be number one than number two, but the Wallet Allocation Rule makes it possible to calculate precisely what this impact is.
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