Von Restorff effect

• abstract: The Von Restorff effect (named after psychiatrist and children's paediatrician Hedwig von Restorff 1906–1962), also called the isolation effect, predicts that an item that "stands out like a sore thumb" (called distinctive encoding) is more likely to be remembered than other items. A bias in favour of remembering the unusual.

以上来源于: WordNet