My second was to expand choice for viewers, by advancing new technologies in the belief that more choice would result in more and better content.

当时我的第二个目标是通过推进新技术的应用以扩大观众的收视选择，我相信更多的收视选择将带来更多更好的节目内容。

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Viewers were given a choice to determine which character gets the wish and ending, SpongeBoB's ending was chosen and will have the episode re-shown with that ending.

而让哪个角色许愿和他们的结局由观众来选择决定，最终海绵宝宝被选择为许愿者并在剧集中播出。

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They also got the viewers' choice award at the MTV Europe Awards in 1997, and caused a panic in the streets of Madrid during a meet-and-greet affair that eventually had to be canceled.

年他们在欧洲电视音乐大奖赛中获得观众选择奖。在马德里的一次歌友见面会因引起街道大乱而被迫取消。

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Allowing viewers the choice to ignore commercials could possibly threaten the free-programming model that has dominated television for so many decades, and even cut into broadcasters' revenue streams.

FORBES: SonicBlue Forced To Spy

In addition, Virgin Media has integrated YouTube clips and channels more deeply in TiVo's 'My Shows' and 'Search and Browse' areas, giving viewers the widest choice in how to access entertainment.

ENGADGET: Virgin Media adds a YouTube channel to TiVo's guide, ensures you can't escape kitty clips

It wants to launch four new TV channels and five new radio stations, all funded by the recent increase in the licence fee, to broaden the choice available to digital viewers and listeners.

BBC: Digital: Booming or doomed?