The view of consumption determines the actions and results of consumption, and has affections on the molding of human in social and cultural senses.
消费观决定着人们的消费行为和消费结果,并在社会和文化意义上影响着对人的塑造。
But there is no doubt that advertising not only affects our view of consumption, but also influence our thinking, culture, ideas, aesthetics and so on.
但是毫无疑问,广告不但影响了我们的消费观,也在潜移默化地影响着我们的思想、文化、观念、审美等方面。
BSkyB is a perfect example of controlling the endpoint of consumption: you need to have Sky's satellite dishes and Sky's receiver and Sky's encrypted card - tied to a subscription - to view it.
英国天空广播公司是一个掌控消费终端的一个极好的例子——你需要天空广播公司的卫星接收天线和接收器及解码卡—连在其用户端供用户观看。
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