In four clicks on an iPad it's possible to change the screen from a view of a world map to a graph of toothpaste prices in India and a sales comparison that shows local brands are gaining share.
And unlike an open social network, where everyone is equal, NationalField runs on a hierarchical social graph: Higher-level staff get a broader view of the state and local work below them.
But if businesses could leverage the Interest Graph for recommendations, they would get a much clearer view of not only what I like but also which purchases to ignore.