This paper, on the base of value transfer theory, will analyze the evolution of supply chain structure in household appliance industry.

本文以价值转移理论为出发点，分析家电产业供应链结构的变迁过程。

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Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.

菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

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Then according to how dividend influences the market value of company, it illustrates signal transfer theory, agency cost theory and clientele effect theory.

然后围绕股利如何影响公司市场价值，主要介绍具有代表性的信号传递理论、代理成本理论、客户效应理论的观点内容。

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