In general, the business model framework might encourage a company to see how its innovation could create value for the network participants.

FORBES: IDEO Helps Big Companies Learn From Start-ups

Hulme argues that when companies innovate, they need to understand the interactions among the value network participants to figure out whether the innovation will work.

FORBES: IDEO Helps Big Companies Learn From Start-ups

Together we surfaced opportunities in areas where innovation might deliver greater value at lower cost such as network sharing, network (and security) operations centers, and wireless applications.

WHITEHOUSE: Office of Science and Technology Policy Blog