Such a reputation creates a consumer franchise that allows the value of the product to the purchaser, rather than its production cost, to be the major determinant of selling price.
这种声誉创造出了一个消费者特许经营权。这让产品对购买者的价值，而不是产品的生产成本，成为了决定销售价格的主要决定性因素。
Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.
销售是说服或影响客户购买（实际上是为交换价值的东西），产品或服务的行为。
Secondly, apparel product is imperishable fashion product that means the decrease demand significantly at the end of selling season, i. e. its value is inverse rate with time.
第二，服装产品是“非易腐”性的流行产品，它的需求在销售季节末端显著下降，它的价值与时间成反比。
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