• 沃达丰 - 引用次数：3

  The essay studies the“Five Force Model”and“Three Strategy Model”and describes how the telecom enterprise operates as the core of competitive strategy. The essay adopts the case of Vodafone- the largest mobile communication co. in the world( based on the revenue size) to analyse how Vodafone forms its competitive strategy in the terms of market, IT, finance, internal management and its experiences of being success in serious competitive market of the world.

  本文从竞争战略的“五力模型”和“三种战略模式”出发,阐述了电信企业是如何围绕竞争战略进行营运的,具体结合国际第一大移动通信公司(以收入规模计算)沃达丰的运营状况,系统分析了沃达丰是如何以竞争战略指导企业在市场、IT、财务、内部管理等多个环节的策略制定和运营管理,并最终形成自己独特的竞争优势,在竞争激励的国际移动通信市场立于不败之地。

  参考来源 - 中国移动与沃达丰竞争战略的比较研究

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