However , lack of regular use of a trademark may result in a loss of rights.

然而，商标的不规则使用也会导致权利的丧失。

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Domestic trademark registration is the prerequisite and conditions of the trademark user get right to the exclusive use of a trademark, only approved registered trademark, protected by law.

国内商标注册是商标使用人取得商标专用权的前提和条件，只有经核准注册的商标，才受法律保护。

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Franchising % is a mode of business in which one party (the franchisor) allows another party (the franchisee) the use of a trademark that is an essential asset for the franchisee's business.

特许经营是一种商业模式，在其中一方(特许人)允许另一方(被特许人)商标的使用是一项重要资产，是成为加盟商的业务。

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Of course, and this is a topic for another day, no one is required to own a federal registration to use a trademark, and the absence of a registration does not prove a mark is unlawful.

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Without registration, the trademark owner must first prove to a court that it indeed owns an exclusive right to use a trademark in order to prohibit use of confusingly similar terms by others.

FORBES: Gang Green: Rules Are Tightening. Don't Say Green If You Don't Mean Green.