Culture represents urban soul and image.
文化是城市的灵魂和形象。
At present, low culture of tourism product, unclear target and image of marketing leads to not-strong key competence of tourism products and lagged development of urban tourism.
目前，我国产品的文化开发层次低，营销目的不明确，营销形象欠鲜明，导致旅游产品的核心竞争力不强，城市旅游后劲不足。
Urban context image could be the sign and carrier of urban history and culture.
城市文脉形象是体现城市历史、城市文化的符号。
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