Digital media is becoming the strong power of university culture based on technical progress.

数字传媒正在成为基于技术进步的大学文化有力支撑点。

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"At his core he remains the same as he was when Ian Fleming started writing - he's sexist, he's misogynist, " says Christoph Lindner, professor of media and culture at the University of Amsterdam and author of The James Bond Phenomenon: A Critical Reader.

BBC: James Bond: How his sex life compares with an average man

"Phone calls are not the way young people express themselves, " said Danah Boyd, a senior researcher at Microsoft Research and an assistant professor of media, culture and communication at New York University.

NPR: Crisis Hotlines Turning To Text To Reach Teens

"The pleasure of sport lies not so much in witnessing an event as talking about it, " Ellis Cashmore, professor of Culture, Media and Sport at England's Staffordshire University, told CNN recently.

CNN: July 24, 2012 -- Updated 2201 GMT (0601 HKT)