In 1988 Ghosn, then 35, was rewarded with the job of running Michelin's North American operations, overseeing a merger two years later (with Uniroyal-Goodrich) that doubled its size.
He was able to draw on his experience in turning around a militantly unionized work force at a GoodrichUniroyal plant in the U.S. after being put in charge by the owner, Michelin, in 1990.