From the semantic point of view, parody in advertising idioms can be classified into the literally-interpretable phrases, the literally-uninterpretable phrases, and phrases of vague motivation.

从语义方面分析，换字成语可分为字面上通顺的、字面上解释不通的、似通非通的三类。

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This latter pitch burnt us twice in the mid-2000s: Ivrea and Proprius both had inherited ongoing Phase 2s, both of which readout as completely uninterpretable due to protocol issues among other confounding variables.

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