That data gives them a much deeper understanding of what's happening to Arctic ice, a big improvement over what you can get from satellites, which struggle to measure ice below the water level.

凭借那些数据，他们可以对北极冰的情况有一个更深的了解。这对比起通过卫星得到的了解来说是种巨大的进步，因为卫星要测量水位线下的冰是挺费力的。

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So SOA provides the way of understanding what the business value is and therefore where elements like cloud and Big Data can deliver value.

因此，SOA为理解业务价值提供了方法，从而进一步理解云和大数据如何产生价值。

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There is also much to be learned from understanding big data across time.

FORBES: Driven by Data: Your Bank Can Predict Your Divorce

The 233 page book is, quite literally, a weighty contribution to our understanding of big data.

FORBES: A Big Book Exploring The Human Face of Big Data

Creating a sense of purpose about understanding new big data sets will gradually increase your analytical capacity.

FORBES: Curing the Big Data Storage Fetish