【Key words】 BankCard; two-sided Markets; Network Externality; Interchange Fee; Price Structure.
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It is hard for firms to know what the "right" prices are in two-sided markets.
对公司来说知道双边市场中“正确”的价格是很难的。
It is hard for firms to know what the "right" prices are in two-sided markets. Cut charges on one side and it will raise them on the other, chasing customers away and making the business shrink.
企业很难掌握什么是两方市场“适当”的价格,对一方收取的费用很可能会转嫁到另一方,迫使消费者退出市场而导致业务缩水。
This paper studies the bankcard payment system in the two-sided markets where the bankcard organization and merchants both have market power.
本文研究了双边市场中的银行卡支付系统,其中的银行卡组织和商户都拥有垄断力量。
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