By freeing our designers from having to create a sign-up flow that accommodated two types of business, we were able to cut out steps, clarify instructions and simplify the process. Conversion went up.

我们的设计人员不再需要设置满足两种不同业务需求的注册流程，我们取消了冗余的注册步骤、理清了网站上的指示并简化了注册程序，转化率也得到了提升。

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In fact, that is exactly the sign-up process, as the two accounts are inextricably linked.

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