The least trusted sources of information are: direct marketing (21%); blogs (18%); TV (13%); lifestyle magazines (11%); and the travel press (11%).

人们最不信任的信息来源则是：直接营销(21%)；博客(18%)；电视(13%)；生活时尚杂志(11%)；旅游媒体(11%)。

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Direct marketing strategies include all forms of advertisement on TV, radio, magazine, billboard and the internet.

直接营销是指通过电视、电台广播、报章杂志、户外广告牌、互联网等各种形式的广告推销烟草；

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News Corp. is a global media company with operations engaged in producing, acquiring, and licensing various operations in film, television, cable network programming, direct broadcast satellite TV, integrated marketing services, newspapers, magazines and books publishing.

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Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.

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Lowe's is now planning to supplement its TV and newspaper marketing pitches with more efficient direct-mail campaigns.

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