The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
We prove that the trust model of Online reputation System can't provide proper incentives to behave honestly and tends to result in reputation collusion.
由于信任模型存在忽视评分用户信任度的缺陷，现有在线信誉系统难以激励卖者从事持续的诚实交易。
As a result, this study proposed an online trust model combining time and trade entity and proves this model using empirical methods.
由此，本研究提出了一个结合时间和交易主体两个研究角度的网络信任模型，并采用实证研究的方法对该模型进行了检验。
应用推荐