Chapter 5 put forward the model of enterprise trust marketing system and makes the design for enterprise environment, tactics and basic establishment.

第五章提出了企业诚信营销体系的模型，并对企业诚信营销环境、战略和基础设施作了设计。

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Your marketing materials should be designed in a way that guides your prospects logically along a path from education to trust to wanting to build a relationship.

因此你需要精心设计你的市场推广材料，最后要能达到一种引导效果，首先要能够帮助你的潜在客户群了解你，然后让他们产生信任感，最后自然就想要同你建立合作关系了。

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We trust that if we do all we can to delight our guests, they will support our marketing and sales efforts by spreading the word and returning.

我们相信，只要我们尽力取悦客人，他们会用口碑相传和再次入住来支持我们在市场和销售上所做的努力。

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An arm of Jackson National Life Insurance Co. recently sent out charitable trust marketing binders to 1, 500 agents.

FORBES: The new giving game

But of course, none of this has stopped the trust companies from marketing them, often with little or no disclosure of these seemingly glaring defects.

FORBES: The One Foreign Asset Protection Trust 'Win' Turns Out To Be A Dud

Marketing needs to lead with an inspired vision, gutsy and decisive leadership, fact-based decision making and a laser focus on how to build trust through buyer enablement marketing.

FORBES: Influencing Your Buyer