It is of great significance to lead us to face the trend of cultural research in psychology rationally and carry on the academic and applied studies in cultural psychology.
这对于指导我们如何理性地面对当今心理学中的文化研究热潮，展开文化心理学的理论和应用研究无疑具有重要意义。
The present paper reviews the history of the eye movement research in advertisement psychology. The authors discuss the development trend in this research field in the end.
本文对国外的广告心理学的跟动研究进行了较为全面的回顾，同时对这个领域的研究现状和发展趋势进行了简要的评述与展望。
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