Transaction marketing is part of a larger idea called relationship marketing.

交易营销是更大的概念即关系营销的一部分。

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Especially the marketing concepts still use the traditional transaction marketing theory.

尤其是营销观念，基本上还沿用传统的交易营销理论。

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Section three analyzes the differences between relationship marketing and the traditional transaction marketing.

第三节分析了关系营销与传统的交易营销的区别。

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Other elements affecting share are transaction prices, marketing spend, and propensity to make share-enhancing, low-profit sales to daily rental fleets.

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Consummation of the transaction with Brother is subject to court approval and a marketing period in which Kodak may seek to obtain a higher or better offer for the business, alone or in combination with other businesses, including through a court-approved auction.

ENGADGET: Kodak tentatively sells its scanning business to Brother for $210 million