The integrated tourism theme image is established. That is "mountain, river and lake of the East, the Rind garden of the world".
根据鄱阳湖地脉、文脉、旅游资源特色与旅游产品主题，可将主题形象定位为：东方“山江湖”，世界“后花园”。
Context is the cultural theme and spirit of a tourism region, which is also an inner part of destination image, and complements the physical image of a tourism region.
文脉是旅游区的文化主题和文化精神，是旅游区实体形象的文化补充，是旅游形象的内在文化精神。
Theme words of tourism places' image is a good form to express tourist culture by the Internet.
旅游地形象主题词是旅游文化利用网络表现的好形式。
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