The tourism strategic marketing planning of Forest Park must be combined with the development of tourism resources and product development.
结合森林公园旅游资源开发和产品开发，制定战略性旅游营销规划。
The concepts, like "tourism positioning", "marketing of tourism image", "tourism image planning" and "urban tourism image", are being focused on widely, and also have got valuable achievements.
“旅游形象定位”、“旅游形象营销”、“旅游形象策划”和“城市旅游形象”等概念受到广泛关注，并取得诸多值得珍视的研究成果。
Tourism consumer behavior is the foundation of tourism products development and position, the basis of tourism planning and marketing as well.
现有旅游规划质量不高的主要原因在于客源市场分析不深入、旅游消费行为研究欠深化、市场预测与客源目标市场定位不准确。
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