Tourism of folk custom is out of tourism forms while have great market potential nowadays, and its exploitation patterns have aroused great concern from the tourism industry.

民俗旅游是新世纪里最具发展潜力的旅游形式之一，其开发模式也成为旅游界关注的焦点。

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Therefore, the thesis that the research on buddhism cultural tourism attractive and market exploitation potential about the Yonghegong Temple is valuable both on the theory and practice.

因此，本文选取雍和宫的佛教文化旅游开发作为研究对象，具有一定的理论和实践意义。

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