Africancountriesproduce 12 percent of the totalcotton produced in the world but useonly 5 percent of the same in value-addition, while the restis exported.
The challenge is to master the total media ecosystem and use it to best position their brands in this new world of free discourse and connected consumers.
World at Work, a total rewards research and trade organization, reports that the use of recognition programs to motivate specific employee behaviors has increased from 9- to 34 percent between 2008 and 2011.