Total target number of concurrent players: of all the players registered, calculate the number of players who will be online at any one time.

并发玩家的目标总数量：在所有注册的玩家中，要计算出同时在线的玩家数量。

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Morgan Stanley, an investment bank, finds that Americans spend 28% of their media time online, yet only 13% of total AD spending is devoted to the Internet.

投行摩根·斯坦利发现，美国人把28%的媒体使用时间花在了互联网上，但该领域对应的广告预算却只有13%。

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Thus we evaluate consumers not on their total online time, but on how much of their online time was spent engaged with social media.

FORBES: How Valuable Are Heavy Social Media Users, Anyway?

It leads all U.S. publishers with 23% of online display ad impressions, according to Comscore, and eats up a similar amount of the total time people spend online.

FORBES: Magazine Article

Years of antitrust litigation were a total waste of time: Almost every superstore has succumbed to competition from online sellers, chiefly Amazon.

WSJ: Crovitz: Steve Jobs, Price Fixer?