Hospitality sites are struggling to satisfy this drive-by traffic; search engines drove the most visitors (56%), so aligning site content with the top search keywords is of Paramount importance.

酒店网站正努力满足这种随机访问的网络流量；搜索引擎可以带来最多的用户(56%)，因此将网站内容和最高频率搜索关键词联系起来是至关重要的。

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Users will initially view your Web site the same way the spider does, so emphasizing the keywords from the top-left-down is a good Web design practice as well (see Eye tracking and search behavior).

用户最初查看 Web 站点的方式与爬行器的方式相同，所以按照自左上角向下强调关键词也是一种良好的 Web 设计实践（参见 视线跟踪和搜索行为）。

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Consider how profitable you could be if your prospective customers found your website near the top of search results for the keywords used in your industry.

考虑如何赚钱你可能会被您的潜在客户忽视，如果您发现在你附近行业中使用的关键字在搜索结果的顶部的网站。

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Instead, keywords in that question triggered an ad for the Mormons on the top of the search results page.

NPR: How Siri, Google Now Respond To 5 Questions