The registry was founded in the late 1950s, when two Swedish researchers, with funding from the country's tobacco industry, wanted to study the then-inconclusive evidence that smoking was bad for health.

WSJ: Twins Health Registry Is Treasure Trove for Medical Research

Ms Ryan said alcohol was as much a threat to people's health as tobacco and that one thirteenth of the country's health budget was being spent on alcohol related illness.

BBC: Person drinking

It was to be sponsored by Djarum, one of the country's main tobacco companies, and its L.A. Lights cigarette brand.

ECONOMIST: There��s no fiery religious passion