Samsung meanwhile is supporting the development of the Tizen OS for mobile phones, an HTML 5 based open source project that will shift the balance of power in mobility away from the device app store to the networks, a move that looks set to be the next disruption in smartphones.

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It doesn't have the big names attached to it like Firefox OS and Tizen, but it feels a lot slicker to us.

CNN: STORY HIGHLIGHTS

But that time looks to be when they have the new OS, Tizen, nailed down, when they step aside from the specifications arms race and try to surpass Apple as an experience, in global and local partnerships that allow them to launch significant new services.

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