While this company still has a solid market position in over all chip sales, TI still lags behind Qualcomm and Broadcom in that all important mobile devices category.
In developed markets like the U.S., TI says a range of phones would benefit from pico projectors. (The technology will run on any mobile operating system and is compatible with chipsets from companies other than TI.) Business-centric smartphones could include projectors for displaying PowerPoint projections or sales videos while high-end feature phones could incorporate them for social networking for teenagers.