Becausethatcrown is gainednotby having the most desirable handsets (though that certainly helps, indirectly), but by having the lowest average selling price.
The outspoken Talal, though a senior royal, is not considered a contender for the crown, in part because in the 1960s he was one of group of princes calling for reform.
Though Baird's plans make sense (not least because Coats has mismanaged its crown jewel, Jaeger women's wear), Coats is unwilling to demerge clothes from its thread business.