It's like a man in the big desert without water, this person must breed fish, is extremely difficult to achieve.

这就像一个人在没有水的大沙漠中，这个人要养鱼一样，是极难实现的。

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The boss is coming this afternoon to show some big fish around the factory.

老板今天下午要陪一些大亨来参观工厂。

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The old fisherman al with fish after a few days, found that this is a more than his several times as big marlin fishing boats, although knowing is hard to win, but still don't give up.

老渔夫同鱼周旋了几天后，才发现这是一条超过自己渔船数倍的大马林鱼，虽然明知很难取胜，但仍不放弃。

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The puzzle that needs to be solved when thinking about establishing a next generation challenger brand, as Eat Big Fish say, is how do you adopt this approach without coming across as too aggressive towards the establishment?

FORBES: The Next Generation Brand