The difference between modest wealth and obscene riches is "scale." Scalable businesses are those that can produce the next widget at a fraction of the cost. Think software: Once Microsoft ( MSFT - news - people ) shelled out to develop the code for its Windows operating system, the incremental cost of printing each additional copy was next to nothing. What models don't scale? Think service businesses, where the need for people grows with revenue.
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GB: Why do you think software development tools are so important to IBM?
GB:为什么您认为软件开发工具对IBM是如此重要?
Think software: Once Microsoft (MSFT - news - people) shelled out to develop the code for its Windows operating system, the incremental cost of printing each additional copy was next to nothing.
想想软件:如果微软投入去开发windows操作系统的密码,另外印刷而增加的成本基本为零?
It's not just factories that are seeing losses—software and information technology are also having a dramatic impact on jobs most people think are secure from the forces of a rapidly-changing economy.
不仅仅是工厂正在遭受大量失业——软件和信息技术也在强烈冲击那些大多数人以为不会受经济骤变影响的岗位。
Odds are statistically most of you will tackle something web based although you'll be able to tackle something android based, iPhone based, C based, PHP, really the choice will ultimately be yours, but to think about exactly how to design good software is something you, is certainly a lesson that we want to promote.
你们中很多人,会使用基于网络的方案,虽然你有能力使用基于android,iPhone,C,PHP的方案,的确,最终是你们自己的选择,但是确切地想一想,怎样设计一个好的软件,是我们提倡的经验。
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