In Chapter two, we give an analysis of the incentive and constraint of executive by means of the theory of principal and agent.

第二章运用委托——代理理论对企业家的激励与约束进行理论分析。

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Introduce simply about the modern corporate theory, analysis the issues of the corporate governance structure and the executive incentives designing with the point of the principal-agent theory.

简单介绍了有关的现代企业理论，以委托代理理论的观点分析了公司治理结构建设和经营者激励设计方面的有关问题。

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Starting from analyzing the essence of trust, the paper discusses how the trust problem to emerge and at last, solves the trust problems in E-retailing with the principal-agent theory.

从分析信任问题的本质开始，讨论信任问题是如何产生的，最后用委托代理理论来解决电子零售业中的信任问题。

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