When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
In this paper, based on the real estate marketing and real estate planning and cultural basis of the theory of real estate comes to the concept of cultural planning and content.
本文在房地产文化营销和房地产策划的理论基础之上得出房地产文化策划的概念与内容。
Both of the theory study and case study have discussed from four expects, such as planning and development, marketing, investment and financing, and management system.
理论研究和案例分析主要从规划与开发、市场营销、投融资和管理体制等四个方面进行。
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