Look at sales growth, look at revenue, look at profitability. If those two things are in line, then you go deeper. You look at the valuation, you look at other stuff.
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If those two things are in line, then you go deeper.
如果那两样东西没有一致，然后你再深入。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition.
品类定位之根本是洞察和占领消费者心智空间，既然是“洞察”和“占领”，那么需要更深刻的去了解消费需求和竞争状况。
Then as you go deeper into the market, the noise of the entrance gradually disappears and you come to the silent cloth-market.
随后，当穿行到即使深处时，入口的喧闹声渐渐消散，眼前就是清净的布匹市场了。
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