This paper introduces the concept and characteristics of social economic influence evaluation of highway project, and sets up social economic influence evaluation index system of highway project.
介绍了公路建设项目社会经济影响评价的概念、目的和特点，建立了公路建设项目社会经济影响评价指标体系。
Effects evaluation of public marketing has significant social and economic meanings, designing the evaluating index system, choosing scientific and rational evaluating methods are necessary.
公共营销绩效评估具有重要的社会和经济含义，设计评价指标体系、选择科学合理的评估方法是科学营销所必需的。
Secondly, the internal evaluation of company's activities is to study the management activities on corporate social responsibility, namely, whether the management system and control system exist.
其次，活动层面的内部评价是考察企业在社会责任方面的管理活动，即有无配套的管理体制和管理系统。
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