In reality, the spokesman for the site happens to be the same spokesman for the Sporting Goods Manufacturers Association.

FORBES: Composite bat bans have sporting goods industry crying foul

That has helped raise rugby's profile: a study by America's Sporting Goods Manufacturers Association (SGMA) found that between 2007 and 2009 (the latest year for which data is available), it was the fastest-growing team sport in the country, outpacing rivals such as lacrosse and hockey.

ECONOMIST: More and more Americans are being converted to the sport