社会营销观念(the societal concept) 社会营销观念的主要内容是,企业经营者在进行营销决策时,不但要考虑消费者的需要和企业目标,更要考虑消费者和社会的长期利益,...
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the societal marketing concept 社会营销观念 ; 社会行销观念
the societal concept
社会概念
以上为机器翻译结果,长、整句建议使用 人工翻译 。
The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
社会营销观念要求营销者在确定营销策略时,要考虑企业利润、消费需求和社会利益三者平衡。
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The concept of Shared Value recognizes that societal needs, not just conventional economic needs, define markets.
FORBES: Can China Lead The Development Of The Shared Value Economy?
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