There appear two layers of signifier-signified relationships from the signifier of the advertising text to the superficial elements of cultural values and then to cultural values in depth.
从广告文本表面能指到表层文化价值元素再到深层文化价值观,经历了两层能指所指关系。
参考来源 - 中国电视商业广告文化价值模式研究·2,447,543篇论文数据,部分数据来源于NoteExpress
The concept he calls a "signified" and the sound image he calls a "signifier."
事物被称为所指,声音形象被称为能指“
So that what's new in Saussure's thinking about the relationship between signified and signifier is that the sign tied up in this relationship is both arbitrary and differential.
这就是索绪尔所贡献的了,能指和所指的关系,也就是符号的组成方式,是任意的,有差别的。
the signified-signifier relationship, as I said, is arbitrary.
所指和能指的关系,就如我刚才说的,是任意的。
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