...学习理论；一致性假设 [gap=25816]Key words: celebrity advertising; associative learning theory; the match-up hypothesis ...
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...般以三种模式--信源可信度 和吸引力模式(the source credibility and attractiveness model),匹配假说(the match-up hypothesis),以及意义传递模式(the meaning transfer model)作为理 论出发点。
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