Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
On the basis of the brand equity management, this thesis aims to search for a method of promoting performance of national express service.
在总结了国内外对品牌资产理论研究的基础上，本文选择了从消费者的角度对速递品牌资产进行研究。
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