The campaign will urge people to check electrical appliances and sockets at home, install and check smoke alarms, plan an escape route in the event of a fire and not attempt to tackle the fire.

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Value Direct sells electrical appliances and home entertainment systems over the internet and telephone.

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There has been a rise in fires caused by the misuse of appliances in the home, according to the Electrical Safety Council.

BBC: 'Blunder' fires increasing say Electrical Safety Council