The game has begun.

比赛已经开始了。

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Starting last week, ads touting "Early Voting Has Begun" started to get noticed on video billboards in the XBox 360 game Burnout Paradise.

从上周开始，广告“提前投票开始”已经在Xbox360的一款游戏“破坏天堂”中的广告牌上引起了公众的注意。

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When the game tells you to take a picture of your character I'm surprised to see my own face on the screen, as Gameloft has already begun to take advantage of the DSi's built-in camera.

当游戏让用户拍自己照片时，我很惊讶地看到自己的脸出现在屏幕上，Gameloft已经开始利用DSi公司内置摄像头。

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Now it looks like the blame game has begun.

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The guessing game has begun.

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But now that Japanese discounters such as Don Quixote, a general merchandiser, are playing the same game, the wholesale industry has begun to consolidate.

ECONOMIST: Japanese retailing