Most current STD check-ups for women involve taking a swab from high inside the vagina, which is not only an unpleasant experience for the patient, but an unreliable method of testing.
Direct Operator Billing from MACH will enable Skype to bring a vital alternative payment method to these channels: Skype users will be able to charge their Skype credit to their mobile phone bill or pre-paid account, and enjoy the frictionless user experience gained from this payment method.
Managers see that making the right decision in a timely manner is a matter of balancing data analysis with judgment and experience, not exclusively relying on one method over the other.